Adika Suhari

Directing comprehensive marketing and brand strategies to enhance visibility and credibility for a platform connecting coaches and mentors with clients, fostering community growth.

• Shaped the brand narrative and marketing roadmap to attract and engage a diverse community of coaches, mentors, and clients, driving platform adoption.
• Implemented data-driven strategies to improve user acquisition and retention, leveraging insights to optimize marketing funnels and increase engagement.
• Collaborated cross-functionally with product and sales teams to align marketing efforts with business objectives, contributing to overall platform growth and market positioning.

Led the marketing department for a dynamic e-commerce brand, overseeing a multi-functional team and spearheading strategic initiatives to drive brand growth and revenue.

• Managed and mentored a high-performing marketing team of 11 professionals, fostering collaboration and maximizing individual contributions to achieve departmental goals.
• Directed and optimized a six-figure annual marketing ad spend, significantly improving ROI and expanding brand reach across digital channels.
• Completely restructured the marketing department, establishing a robust framework and comprehensive strategy that drove a 20%+ increase in key performance indicators within the first year.
• Developed and executed end-to-end marketing strategies from the ground up, encompassing brand positioning, content creation, and performance marketing for sustained growth.

Provided expert brand and marketing strategy consulting as a Fractional CMO, guiding clients in e-commerce, marketing, and SaaS to achieve their growth objectives.

• Delivered strategic brand and marketing roadmaps to multiple clients, resulting in measurable improvements in brand awareness and market positioning.
• Functioned as a Fractional CMO for various businesses, optimizing their marketing operations and advising on high-impact growth initiatives.
• Conducted in-depth market analysis and competitive landscaping to identify new opportunities and inform data-driven strategy development for clients.

As Founding CMO, led the strategic development and launch of a new product from inception, building and scaling the marketing function to drive initial market entry and growth.

• Orchestrated the development and launch of a new product from concept to market, establishing foundational branding and go-to-market strategies.
• Built and scaled the initial marketing department as Founding CMO, recruiting and leading a team of 3 professionals to execute core marketing initiatives.
• Developed and implemented comprehensive marketing strategies that positioned the product for successful market entry and early user acquisition.

Founded and managed an entrepreneurial venture, overseeing all aspects of business development, marketing, and operations to establish market presence.

• Successfully launched a new business concept, defining product-market fit and developing a comprehensive go-to-market strategy.
• Orchestrated all marketing and sales efforts, driving initial customer acquisition and establishing brand recognition within the target market.
• Managed end-to-end business operations, including financial planning, supply chain management, and customer service, ensuring operational efficiency.

Established and led a creative studio, managing business operations, client relationships, and project delivery from concept to completion.

• Developed and executed a strategic business plan for a creative studio, successfully attracting initial clientele and generating revenue.
• Managed client relationships and project lifecycles, ensuring high-quality deliverables and achieving client satisfaction rates above 90%.
• Oversaw all aspects of content production, from conceptualization to final delivery, ensuring alignment with client vision and brand standards.

Managed key marketing campaigns and initiatives, contributing to brand visibility and customer engagement for an e-commerce brand.

• Executed multi-channel marketing campaigns, supporting the Head of Marketing in achieving departmental objectives and driving customer acquisition.
• Analyzed campaign performance data to identify optimization opportunities, contributing to improved marketing effectiveness and resource allocation.
• Collaborated with cross-functional teams to ensure brand consistency and cohesive messaging across all marketing touchpoints.

Provided comprehensive photographic services, specializing in event, product, and portrait photography, alongside advanced image editing and retouching.

• Delivered high-quality photographic coverage for diverse clients, including day-long reporting and wedding events, ensuring client satisfaction.
• Executed professional product and portrait photography, contributing to enhanced visual branding and marketing materials for businesses and individuals.
• Utilized Adobe Photoshop and Lightroom for advanced image editing and retouching, optimizing visual appeal and meeting client specifications.

Founded and scaled an e-commerce venture, establishing one of the fastest-growing eBay stores for software license keys through strategic market expansion.

• Successfully launched and scaled an e-commerce business, achieving recognition as one of the fastest-growing eBay stores for software license keys.
• Cultivated and managed strategic business partnerships within the Asian market, expanding product reach and driving international sales growth.
• Implemented efficient inventory management and sales strategies, optimizing operational workflows and maximizing profitability over five years.

Managed marketing initiatives for a leading real estate company, contributing to promotional strategies and brand visibility for commercial properties.

• Assisted in the development and execution of marketing campaigns for commercial properties, enhancing public engagement and awareness.
• Coordinated promotional events and digital content initiatives, supporting broader marketing objectives within a dynamic real estate environment.
• Collaborated with cross-functional teams to ensure consistent brand messaging across various marketing channels.

Designed compelling communication materials for diverse clients, translating brand objectives into impactful visual and textual content.

• Developed a range of communication designs for high-profile clients including ProSiebenSat.1 PULS 4 GmbH and Kärnten Millstätter See, enhancing their brand presence.
• Created visually engaging digital and print materials, ensuring brand consistency and effective message delivery across various platforms.
• Collaborated closely with clients to understand their communication needs, delivering tailored design solutions that met strategic objectives.

Provided photography services for a fashion e-commerce platform, capturing high-quality visuals for renowned brands to enhance online product presentation.

• Photographed products and campaigns for top fashion brands including Alexander Wang, Isabel Marant, and Rag & Bone, elevating their online visual presence.
• Ensured consistent brand aesthetic and high-resolution imagery for e-commerce listings, contributing to improved product appeal and sales potential.
• Managed studio equipment and lighting setups to achieve optimal photographic results, adhering to tight deadlines for product launches.